Join us at our Auckland Conference Centre, or on our webcast, to hear guest speaker Cam Calkoen share his story.
Early bird discount is available until 31 March 2019 - so register now!
Chartered Accountants Australia and New Zealand (CA ANZ) is proud to host Rebecca Morris, founder of Paradigm Shift for a lunchtime seminar on Wednesday, 10 April.
International research has shown that a strong employer brand leads to 50% more qualified applicants and a 30% decrease in cost per hire in the recruitment process. A well defined employer brand is especially critical for professional industries such as accounting where specific sets are high demand.
It is often said that 'Reputation carries more weight than money', demonstrating how a powerful brand dramatically influences the way people perceive your company can help establish a positive name in the market place.
Book your place today to hear Rosina cover the key reasons why becoming a ‘powerhouse’ brand is essential to attracting the best talent and simple steps you can take to achieve this.
Trust is the basis of all relationships whether they are personal, business or community ones. Trust has been declining around the world yet it is vital for retaining our staff and our customers. It can be a brand differentiator that could make or break a business. Trust extends further than customer preference it impacts on all areas of business such as attracting talent, retaining talent, funding arrangements and supplier contracts.
Brands will come and go out of vogue, those that capture our attention, retain our confidence and trust do so by holding fast to their core principles.
The document was prepared by Chartered Accountants Australia and New Zealand with the assistance of Dr Lisa Marriott. The key points from the paper are:
- Trust is critical in any relationship. High levels of trust have significant benefits
- for businesses and professionals.
- As people’s trust in many institutions declines, being honest and ethical isn’t enough – you need to communicate this commitment too.
- New technology combined with traditional values such as face-to-face contact can help improve trust.
- Association with a brand and purpose beyond profit are proven ways to retain and build trust.
The business landscape is changing and being disrupted at exponential rates, blink and a new technology platform or product is being launched. What differentiates you from your competitors?
Agile teams, leadership and organisations cultured to support this new norm of change and disruption need to be nurtured and transformed.
How do you create a culture within the organisation that empowers change, employees are advocates and top talent are lining up to work for the organisation? Leadership and employee engagement are the foundation for satisfied customers, they make the difference between success and failure.
Our presenters are all leaders in their fields and join us from across the globe to take you on a transformational journey.
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