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Story Telling for Businesses Series

Everyone is a natural story teller. But, surrounded by complex issues and drowning in data, business professionals often overlook the power of stories to help their clients understand the opportunities ahead.

In this 2-part webinar series, Story Telling for Businesses will help you to create stories in a business context to build relationships as a trusted advisor.

Highlights include:

  • Story theory and a tool for story telling structure
  • Tips for opening and closing stories and advice on selecting different story styles
  • Bring your story to life with tools and techniques to give it richness and depth.

Learning Outcomes

Upon satisfactory completion of this webinar series, you will be able to:

  • Understand the core elements of a story
  • Understand how to use a story in a business context
  • Be able to structure a story with a clear message using a simple but powerful tool
  • Write an engaging opening
  • Add depth and credibility to the story by using metaphors and your personal perspective
  • Create an engaging call to action which acts to close the story
  • Summarise the story in a three word headline


Give attendees confidence to use and adapt your natural storytelling skills in a business setting and guides on how and when to use stories in a professional practice. You'll be given tools and techniques for creating and delivering a business story and understand how to connect business story telling with the power of story telling in culture.

Chris Meredith - Speaker, Facilitator, Coach and Trainer.


Topic: Business Mindset, Future Focused, People & Leadership

Sub-Topic: Building Knowledge, Future of Business, Leadership, Operational Excellence, Personal Effectiveness, Project Management, Sharing Knowledge, Strategies for Success, Strategy

Format: Recorded Webinar

Proficiency Level: Intermediate, Advanced

CPD: Upto 2 hours