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Tech Bootcamp: Marketing to the Machines

A stimulating exploration of the powerful and all pervasive nature of algorithms today: what they are, where they’ve come from and where they're going tomorrow.

Content Description

From the mundane through to the fundamentally life-changing, this provocative session will examine the many and far reaching impacts of algorithms on our daily lives and culture, the challenges they present to marketers and approaches to effectively market to the machines.

Learning Outcomes

Upon satisfactory completion of this webinar series you will be able to:

  • Define algorithms and understand that at their core they are relatively benign and conceptually easy to understand.
  • Explain how some simple and more complex algorithm applications can be used to identify and influence customers.
  • Describe how algorithms may shape the way we acquire and employ knowledge.
  • Identify how algorithms may reframe ethics and morality and potentially help solve some of life’s most existential questions.


Algorithms will be the future of love, war, religion, humanity’s place in the universe, and probably even the birth of new lifeforms. This session will give you insights into the future to help you stay ahead of the curve.

Carlos de Spinola is a seasoned brand, digital and social strategist having spent a significant portion of his senior career in London working at agencies such as VML and AnalogFolk leading global digital strategy on the Pernod Ricard portfolio of brands as well HSBC Bank to name but a few. Upon arrival in Sydney he took the strategic helm at digital agency Orchard, as Head of Strategy, before moving to We Are Social as the Strategic Planning Director. His early career saw him working for New York based strategy hotshop Undercurrent, launching a digital start up for Virgin Atlantic (and subsequently head of marketing) and making TV ads at McCann Erickson. When he is not making strategy he is taking photographs.


Topic: Business Mindset

Sub-Topic: Information & Communication Technology

Format: Recorded Webinar

Proficiency Level: Intermediate

CPD: 1 hours