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Practice Power Up Conference 2021

The ‘Practice Power Up Conference 2021’, is designed to provide participants with a clear and practical understanding of the best in class work practices, strategies and business capabilities that power the modern-day accounting firm and empower public practitioners to meet the challenges of the future.

2020 was the year of ‘change and adapt’ within the Public Practice Landscape. It was about getting comfortable with uncertainty, doing things differently and embracing new ways of working to overcome challenges and also seize new opportunities. In many regards, it has redefined ‘Business as Usual’ in Public Practice.

Keep up with the latest information and learn new ways to increase the efficiency and competitiveness of a modern accounting business.

The informative sessions include practical examples and cover the following key areas:

Operational efficiency and better client outcomes through best practices in capacity, workflow and process management

  • Accounting beyond the timesheet – working smarter not harder
  • Marketing the firm in the digital age
  • Practical guide to managing cyber security
  • Compliance services in the digital era
  • An automated world of operations
  • Leveraging data analytics capabilities

Leadership and Staff Wellbeing: 
Strategies to manage team wellbeing and the key to building a high performance culture

  • Managing mental health and performance in the workplace
  • Change management – how to get buy in and be the catalyst for change
  • Capabilities of the modern accountant\

Firm strategy

Building a future focused plan for the firm
  • Building a firm strategy and how to convert it into action
  • Pricing strategies and standards 
  • KPIs and performance frameworks for your clients
  • Accelerating advisory capabilities in your firm
  • Technology development, trends and picking the right tools for your firm

Reasons why you should attend

  • The program is very heavily focussed on trends impacting Public Practice in the current business climate (COVID era)
  • The emphasis of the conference design is highly practical with learning outcomes focused on driving implementation 
  • The conference is content led – carefully curated and vetted topics with clear learning outcomes, in consultation with Public Practice leaders, key technology players and subject matter experts.
  • Up to 18 CPD hours (9 hours live, 9 hours on-demand)
With over 18 high-quality sessions across two days (20-21 April 2021), a carefully curated conference program has been designed by a team of industry professionals. 

View the complete agenda here.
View the complete presenter profiles here.

Pushing the Limits
Kurt Fearnley, Paralympian, Disability Rights Advocate & Keynote Speaker

Q&A discussion with Naomi Ferguson, Inland Revenue NZ Commissioner and Scott McLiver, Partner, PwC NZ

Marketing the firm in the modern, virtual and noisy world
Tyson Cobb, Senior Marketing Strategist & Founder of Practice + Pixels

Automate your Firm - What accountants really need!
Ron Lesh, Founder and Managing Director, BGL

That’s the way we have always done it - why change
Amy Holdsworth, CEO & Founder, Clarity Street

Getting the best out of your team - work and wellbeing
Rebecca Gravestock, Director People and Performance APAC, Xero

Accelerating Advisory Capabilities in your firm
A panel with 3 CAs who have evolved their practices with emphasis on building up advisory offerings. Chaired by Sue Pak, CAANZ Councillor and Xero Head of Accounting Industry.

Identifying, Prioritising and Successfully Implementing Business Technology
Melissa Voss, Associate Director - Client & Partner Relations, FuseWorks

Building a firm strategy and how to convert it into action
Nicola Taylor, Co-founder and Leader, Tax Traders

Pricing strategies and standards
Rebecca Mihalic, Director at businessDEPOT Sydney & Head Of Accounting (APAC), Practice Ignition

Data Analytics Capabilities - what are they and how to make it happen
Capability demonstration by Public Practice firms

Winning new clients & growing existing revenues with a KPI/Performance Framework approach
Tom Bilton, Head of Account Management - ANZ, Fathom

Accounting Beyond the time sheet
Gary Weisz - Director Strategic Clients & Aliances, Sage

Evolution or revolution, the digital transformation of your practice
Greg Ellis, Chief Executive Officer, MYOB
Frances Valintine, Founder, MindLab
Andrew Northcott, Founder & CEO, Roubler

Cutting out the noise – Key tech trends for public practitioners
Kyelie Baxter, Managing Partner, IQ Accountants

Embracing flexibility and managing a remote practice
Felicity Brown, Head of Employee Services, MYOB
John Pititto, Partner, Mead Partners Chartered Accountants

Quick wins in digital practice management with the ATO
David Boyar, Chief Executive Officer, ChangeGPS and Jeremy Hirschhorn, Second Commissioner – Client Engagement, ATO
The virtual event will be hosted through a virtual platform called ‘Cvent Virtual Attendee Hub’. The platform creates an all-in-one virtual experience that allows attendees to easily browse and select sessions, view high quality live content and interact with live Q&A. 

*The early bird fees expires on 2 April 2021 or until sold out

$149 - Discounted rate to the first 300 registrations - SOLD OUT
$199 - Discounted rate to the next 250 registrations - SOLD OUT


*The early bird fees expires on 2 April 2021 or until sold out

$179 - Discounted rate to the first 300 registrations - SOLD OUT
$239 - Discounted rate to the next 250 registrations - SOLD OUT


GROUPS (5 TO 9)*
*5 or more people from the same organisation registering together. 

$199 per person 

If you wish to register for group numbers larger than 9, please contact the team at events@charteredaccountantsanz.com.

Still have a question? Visit our FAQs page.


Topic: Business Mindset, Future Focused, People & Leadership

Sub-Topic: Building Knowledge, Future of Business, Leadership, Strategy

Format: Conference

Proficiency Level: All

CPD: Upto 18 hours